AI + Inventory + CRM Data + Micro-Moments = More Sales
Using your automotive inventory catalog, your CRM Data, and the power of AI & digital media, combined with showing the right ads at the right time, you’ll discover soon enough how to engage and convert more car buyers the Br-AI-ny way and Dealer Promote’ Advertising Digital Eco-System.
In Data We Trust
– One of the biggest struggles for any marketer is to have access to structured data.
– Creating analyses and relations is the biggest asset an organization can have.
– We make sense of the digital ecosystem and your data by centralizing all the data points available to make the best-informed decisions.
BigQuery
Google BigQuery
Dealerpromote.com runs on Google BigQuery as our warehouse of choice for the following reasons:
- It integrates with the Google suite of products. The same ones we have been issuing as marketers to analyze dealerships and run reports for the last 7 years.
- We are marketers, Google Pay Per Click and its analyses have always constituted the foundation of any inbound marketing campaigns. We are used to running reports in this suite and it is always strong and reliable.
- Serverless architecture makes powerful analytical and business intelligence queries available.
- Lightning-fast and scalable. Probably one of the easiest-to-use data warehouses out there.
Security
Enterprise-grade security and compliance
Our most important job is to keep your data safe.
DealerPromote.com web application use encrypted communication.
- Your Data source integrations use the minimum permissions that allow read access to necessary data and can be configured by users to replicate only a subset of available data.
- Secure connections to all data sources and destinations, HTTPS for web-based data sources.
- Logs from data source integrations for auditing.
- We retain your data long enough to ensure we can analyze all the marketing activities with historical data.
Audience & Segmentation
Using artificial intelligence and machine learning, DealerPromote.com puts your inventory in front of the most relevant buyers possible.
Active Your Data Into DealerPromote.com Data Management Platform
A data management platform (DMP) is designed to collect, organize and activate first-, second-, and third-party audience data.
Data-driven marketing gets interesting when we combine your automotive CRM
Data or Service Data and third-party data. This combination allows us to make media buys more effective.
- 1st Party Data
- IP Targeting
- CRM Data Remarketing
- Site Targeting
- Email Retargeting
- 3rd Party Data
- Data Provider
- Purchase History
- Behavioral Targeting
- Psychographics
- Location & Content
-
Geolocation Targeting
(Target other Dealership) - IP Addess Targeting
- Contextual Targeting
- Keyword Targeting
- Postal Code Targeting
- Private Marketplace
- Creative & Channels
- Desktop
- Mobile & Tablet
- Pre-roll & Video
- Connected TV
- Audio & Podcasts
- Other Targeting
- Device Targeting
- Page Placement
- Whitelist Targeting
- Cross-Device Targeting
- Native Advertsing
You’ll also be able to tap into third-party data from over 90% of the worldwide web branded providers, including companies like Oracle, Acxiom,
Mastercard, or Experian Automobile.
DealerPromote connects to 90% of Data Networks and
Aggregators and allows us to onboard your data from any
source: including desktop, mobile web, mobile app, web analytic
tools, CRM, point of sale, social, online video, offline and even TV.
Access a broad marketplace of premier providers from across the
digital advertising ecosystem.
Ad Exchange. Buy and Sell to Win.
An ad exchange is a digital marketplace. It facilitates
trading media (buy and sell) and space between advertisers
and publishers, often through real-time bidding. That’s why our
involvement with clients requires daily work and operations.
Dealer Promote.com integrates with 90% of ad exchanges and
media publishers, giving you more chances to draw in
customers-before your competitors do.
Easily target your in-market automotive audience through the
network of data aggregators and supreme publishers in the digital
ecosystem with DealerPromote.com and the Br-Al-ny system.
Create user profiles from your data and lookalike market offerings
with the vehicles that have the best chance to be sold. Show the right
ads at the right time to the best people.
Ads-DCO
Dynamic Creative Optimization (DCO)
Dynamic Creative Optimization (DCO) allows us to optimize the performance of creative assets (images, call to action, coupons, feeds, etc.) that are dynamically assembled.
Multivariable Testing
While the actual optimization approaches may differ, they almost always involve the use of
multivariate testing. The DCO process consists of identifying test variables (Summer Sale vs.
August Sale), the definition of the optimization objective (Clicks go to search results for All Trucks
under $25K), and the method of optimization.
Display relevant ads through the DealerPromote.com ecosystem, combining a scientific and
creative approach to testing the best format to present your vehicles to auto buyers.
Channels
360 Digital Marketing Mix
Power your vehicle offering across a 360 digital marketing mix
with DealerPromote.com, maximizing ROI and performance.
DealerPromote.com Cross-Channel Placement
Br-Al-nySM syndicates and distributes media buying positions leveraging
the power of Al with its media and technology partners to predict and
adjust the ad budget for the best-performing vehicles in real-time.
Reporting
Crystal Clear Reporting
Go beyond impressions and click-through rates. Measure and
track your creative output, from display ads, AdWords Searches,
Video, Connected TV ADs to landing pages and Vehicle Details
Pages. Clear reporting from all the different media channels is
available to share and track for all our clients.
Get a comprehensive view of what’s working and how we can
improve it. We share Real Tracking Data as well as an upgrade to
our Dealership Aid Visual Analytics tool to have access to a
360-degree view of your dealership in just a few clicks.
Targeting
Powerful Targeting
The DealerPromote.com targeting capabilities allow you to showcase your vehicles and
message to the most suitable audiences across various targeting capabilities.
In general terms, we are going to describe most of the targeting capabilities that
DealerPromote. com can provide.
Later on, we will be focusing on the power of granular/geographical/proximity targeting for in-store traffic and points of interest.
This type of geo-targeting is available through the data aggregators in the advertising
marketplace, based mainly on the shopper’s cell phone data and location.
Cross-Channel, Platform and Device
From CTV/OTT, Video, Display, Social, Search and Email, we can follow the same buyer at
different stages and through different channels to create brand recall and help in the car-buying
decision-making process.
Hyper-Geotargeting
Target your buyers based on geographical behaviors from stores to venues through
proximity geographical coordinates.
First-Party & Third-Party Data
First-party data refers to the information about the audiences or customers
collected on your site using identities.
Third-party comes from a data provider allowing you to promote your
vehicles and message based on users’ behaviors and characteristics.
Segmented Intent, Affinity & Demographics
Demography (age and gender), behaviors, interests, and segments. For
example, women drivers 30-34 looking for a minivan and interested in eco-conscious products.
Contextual Targeting
Here, we focus on sites by content and keywords that are matched by an advanced machine
learning algorithm that will display your vehicles and message on sites from the open exchange. For example, “Ford F-150 Reviews.”
Language
There are 62 Hispanics in the USA alone. Language targeting is something we have become highly
successful at while marketing cars to this population segment.
For example, Spanish ads can be targeted to devices with the Spanish language as a default or
setting, or we can target based on the language of the website content the shoppers consume.
Granularity
Powerful Surgical Accurate Geo-Targeting
Get a clear reading on walking traffic from your digital campaigns with DealerPromote.com to sell cars.
Footfall attribution via MobileWalla.
Have you ever seen your Weather App always-on on your phone? Have You wondered Why?
Well, data aggregators from the major telecom companies are capturing every move you do in one
way or another (anonymously). Additionally, your WIFI signal is transmitting your location to other
providers that are listening for the check-in signal. Many of the free apps on the market have
relationships with data aggregators to sell your location.
MobileWalla provides innovative data solutions that enable the DealerPromote.com system to
better understand the relationship between your ads across different digital channels and the
customers walking through your dealership by providing a reading on the mobile IDs.
This technology has an additional cost of $1 for every 1000 impressions, but it is the most
recommended setting to track your campaign’s performance at the store level.
We always recommend a small test depending on the traffic area of your dealership.
Proximity Targeting
We just saw how DealerPromote.com could track conversions at the store level from ads to walk-in traffic.
The next stop is targeting by points of interest or locations associated with a behavior.
For this, DealerPromote.com uses Factual / FourSquare, a global leader in location-based data.
Building accurate, custom geofences, we can reach car shoppers at other branded dealerships or
where you think your future customers might be.
For example, you might focus on subprime consumers based on where they could be, and we can
target cashier’s check locations, laundromats, or furniture rental places.
This allows us to show a connected TV commercial to someone who just went to cash a check at one of the
targeted locations.
We can also target other dealerships that might fit your subprime criteria in your area. For example, people that went to other KIA Dealerships.
