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Introducing M-AI-le 1.0

The Power of Direct Mail and Digital, Combined.

Integrate Your Direct Mail Strategy with M-AI-Le

CRM Data + Media Buying + The Power of AI
Synchronize your direct response and digital efforts to sell more cars with m-AI-Le. 1.0, a DealerPromote.com solution to bring your direct mail campaigns to the digital space.
While at home or in the office, browsing Facebook or LinkedIn, or watching the news on a Smart TV, m-AI-Le crafts a uniquely tailored digital journey for your direct mail prospects. m-AI-Le delivers your direct mail message to your targeted audience by combining the power of Direct Mail, your CRM Data, AI and media buying.
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As Seen On

M-AI-le in 4 Easy Steps

Analysis

Analysis & Segmentation of Your Dealership CRM Data

Onboarding

Data Onboarding & Digital Identity Matching

Delivery

Direct Mail Delivery with Pre & Post Digital Campaigns

Optimization

Optimization, Reporting and Conversions Matching

01. Data Analysis

We look at your Data Equity. Store Traffic: Sold, Unsold, Leads, or Service Customers.

02. Data Segmentation

Once we understand how your data is segmented and the number of records you have in different categories, we design & recommend a combined winning strategy that adapts direct mail to the digital realm.

03. Data Onboarding

We match your Segmented Audience Data with their devices online to forward the direct mail message to the same users.

04. Campaign Design

We start creating the different mailers and Digital Assets to drive the digital campaigns with the same message and brand identity for quick recall for your prospects.

05. Launching & Sequencing

The Targeted Audience is exposed to different brand messages across the digital channels in the ecosystem. These Digital Sequences are implemented before, during, and after the mailer hits the homes to create the best response.

06. Reporting

We start looking at the campaign as a whole, monitoring responses (phone calls, appointments, pin codes, etc.) on the mailers, as well as the pacing of the digital campaigns and the effect on your digital web properties before and after. Live reporting is provided through our Retina Visual Platform for dealerships so you can see a clear picture of what’s working and what to expect..

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The Power of AI Behind DealerPromote

DealerPromote.com presents a sophisticated AI marketing and database system that matches the consumer profiles of your targeted mailers in the digital realm. Deliver your direct mail pieces supported by Connected TV Ads, online video, social, display, and native ads.
Prime Data Strategy
DealerPromote.com has access to unparalleled automotive and digital customer data. Facilitating the targeting and distribution of your ads across multiple channels and ad formats following three main approaches; retargeting CRM mailer data, prospecting look a like customers and new customers through the mailer conquest data through a multipoint marketing system, where you can see customer interactions and engagements.

Connected TV (CTV)

Perform Better than Linear TV
Today, direct mail in combination with Connected TV and digital ads sequencing has become one of the most effective channels for customer conversion. The reason for its effectiveness? Highly targeted first- and third-party consumer data.
Your target audience has a physical address and a digital identity. This means the right ad could be physically & digitally delivered to your targeted prospects.
Direct mail data includes essential information regarding purchase behaviours that determine your customers’ attributes to create highly targeted lookalike models.
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Conversions and Sales Match Analysis

Perform Better Than Linear TV

Direct mail has a quick way to do a sales match back analysis (promo codes, phone calls, sign-ups, etc.), and the digital channel can quickly measure interactions, time on your website and visits, leads, and store walk-ins.
One of the best capabilities of digital campaigns nowadays is that we can measure offline conversions (sales) and store traffic through cell-phone signals. We could see the store traffic of the mailer receiver when exposed to a digital ad.
For example, a scenario could be, the weather app on your prospect’s phone could send a signal of your dealership location. Therefore, we could match the digital ads shown to your mail-in prospects to walk-in traffic.

Approaches to Targeting Mailer Data

Our best chance of finding the targeted list online and their digital devices is data onboarding. We use a technique called identity matching in the online world. Meaning; CRM or data source = anonymous customer devices (phone, tablet, computer at home or at work, connected TV) At this point, analysis of your database is crucial to understand the digital success rate of your combined campaigns..
01. The Need for Digital Identities
We start with your list. It could be previous Store Visits, Service Prospects, or Sold Clients and the added filters your mailing company might suggest.
02. Protecting Mailer Data
Here we build upon the list of the mailing company in combination with data onboarding. Once we have this in place, we can create two additional campaigns to make your prospecting more successful.
03. Lookalike: CRM or Web Traffic
We start with your best customers and build an exact lookalike model to target the message of your mailer in digital space with a synchronized message that creates brand recall, recognition, and increases the mailer response.
04. Third-Party Data Targeting
We use the same filters of your targeted mailer and apply them to the Data Management Providers that sell identities with your requirements. For example, income levels, geography, make, model, year, and in-market auto intenders.
The additional benefit of this type of campaign is that it allows you to test the message. Target granularly to visitors to other dealerships from your market, and most importantly, read your marketing efforts showcasing store traffic.
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