AI + Inventory + CRM Data + Micro-Moments = More Sales
Using your automotive inventory catalog, your CRM Data, and the power of AI & digital media, combined with showing the right ads at the right time, you’ll discover soon enough how to engage and convert more car buyers the Br-AI-ny way and Dealer Promote’ Advertising Digital Eco-System.
The Br-AI-ny℠ way to Sell Mores Cars
- Stop losing sales opportunities marketing the wrong vehicles at the wrong time without addressing the buyer's needs.
- Your dealership CRM Data is waiting to be used.
- Target the right ads at the right time.
- DealerPromote.com uses the power of AI, your inventory, and your CRM Data to help you boost your car sales.
- Reach thousands of local in-market shoppers and deliver them directly to your VDPs.
With The Br-AI-ny℠ DealerPromote Ecosystem, you can now tailor and promote your inventory based on market demand to past and
future shoppers.
The result?
Intelligent Ads For Smart Dealerships, Guaranteed
As Seen On
Stop the Shotgun Approach. Rack it the Br-AI-ny℠ Way
Most dealerships still use the shotgun approach, marketing all
their inventory to all customers most of the time
This strategy presents an old-age 80/20 problem.
A small number of vehicles end up consuming most of the ad spend,
shooting the message to all shoppers.
Race to the Bottom
Once your inventory starts aging, you begin dropping the price to create
better customer deals. This reduces your profitability in a so-called
race to the bottom.
Media engegment increases in frequency the closer a vehicle is to its sale date. Look at VDP media
engagement to measure a vehicle’s likelihood to sell.
Stop Focusing on Leads. It’s All about VDPs
Expecting that the ideal customer will somehow find their way to
your website to fill out the ever-so-satisfying lead form is just not realistic in 2021.
When cars receive quality and engaged shoppers (not just leads!), they generally require less activity per sale.
This way you can effectively pocket some extra marketing dollars towards your inventory.
The Br-AI-ny℠ Solution by DealerPromote.com
Bra-Ai-ny℠ analyzes audiences and the vehicle types available,
focusing on advertising only those products that are most likely
to convert the right buyers at the right time.
How It Works: The Science Behind Br-AI-ny℠
Micro-moments
- Which Car Is Best?
- Is It Right For Me?
- Can I Afford It?
- Where Should I Buy It?
- Am I Getting a Deal?
Inventory
- Inventory Age
- Exposure
- Demand
- Price
- Selection
CRM Data
- Sold Customers
- No Sold
- Traffic
- Leads
- Shows
- Appointments
Automation
- Optimization
- Smart Bids
- Context
- Predictive
- Analytics
Strategically Promote Your Vehicles to Shoppers without Over-Spending
Our technology and media buying system analyzes audiences and your inventory to determine the best buyer-product fit at
different stages or micro-moments of the buying cycle.
Inventory
After identifying the right audiences for your vehicles
through the intelligent Br-AI-ny℠ process, the ideal
subsets of vehicles are selected.
CRM Data, Media Buy & AI
Now, we can match and market to the right prospects using two revolutionary
approaches: online audiences and signaling your CRM Data & Automotive
Inventory research.
Micro-Moments
Target Future In-market shoppers and Your Store Data (Sold and No-Sold Customers or Service Customers) on Supreme Automotive
Networks at the Right Time.
Connect with in-market shoppers near your dealership. Show your vehicles match their interests and questions associated with the
“micro-moments of the buying cycle” using the Br-Ai-ny℠ Digital Ecosystem.
Which-Car-Is-Best Moments
Is-It-Right-For-Me Moments
Can-I-afford-it Moments
Where-should-I-Buy-it Moments
Am-I-Getting-a-Deal Moments
Segmentation
The process of dividing your automotive CRM
and traffic data into smaller, more defined
categories.
Benefits of Market Segmentation:
- Stronger Messages
- Effective Marketing Dollar$
- Attract & Convert Quality Shoppers
- Brand Differentiation from Your Competition
- Customer Affinity
Focus your marketing efforts and resources on reaching the most valuable audiences and increasing car sales.
This way you get to know your customers and how you are moving the needle from one stage to another of the buying or service cycle.
Target past and future customers (store traffic, sold, and
no-sold customers) at the proper stage of the buying cycle,
when their car equity is positive or when the ideal customer
walks through the door of your dealership for service.
Benefits of Market Segmentation
From Jimmy Kimmel to Matt Damon. The Power of
Lookalike Audiences
You can’t replicate your best customers, but you can find more
like them―through the power of AI in the digital ecosystem.
Br-AI-ny℠ capabilities uncover audiences before your
competitors do, using your untapped data.
Our product helps you extend your reach by finding new high-car buyers similar to your current customer base.
Machine learning and the power of AI look for people or
businesses with the same traits in the data sources. Br-AI-ny℠
runs the campaigns while testing and improving the segments
that work based on your data. Your new campaigns operate
with “lookalike” audiences and keep reinvesting in what works
for your cars, and your brand.
Personalized Ad Units
Br-Ai-Ny℠ uses personalized,
dynamic ad units:
- Video
- Native
- Display
- Connected TV
- AdWords
Target your past (CRM Data) and future shoppers
(lookalike audiences modeled from your data)
and in-market shoppers through our engine network of
automotive listings through research, audiences,
and in-market signals.
Customizable Ads With Unique Audience
Drive Clicks to vehicle description page (VDPs) rather than your homepage, creating an optimized user experience
Sync both Used and New Inventory to ads every 24 hours
Target in-market shoppers and retarget with exact and similar vehicles viewed
Every part of the experience is customize to the user interests!
What to Expect and Main Pillars of the Process
At DealerPromote, We Operate As An Extension Of Your Team, Crafting The Right Media Mix And Uncovering Powerful Insights From Data To Drive Better Performance.
Set Up
Tracking is set up on your website
Segmentation
We analyze your untapped CRM Data, traffic, and inventory.
Br-AI-ny Promotion Media Mix
Intelligent Advertising profiles are matched.
Advanced Reporting
Our platform tracks and reports inventory and shopper engagement, revealing purchase intent and quality of audience.
Set Up
Tagging And Data
We used the universal tag from Google Tag Manager and our partners at XPO to acquire data from your traffic and the advertising ecosystem.
Tags are automatically generated and integrated. We cut down errors with automation, allowing us to activate campaigns quickly and easily.
We connect to your CRM or Management System and extract customer data to prepare and segment the campaigns to match your needs.
Media Mix
Media Mix Crafting
Using artificial intelligence and machine learning,
DealerPromote.com puts your inventory in front of the
most relevant buyers possible. We provide you with the
Br-AI-ny way to sell more cars, and find, engage, and
convert more customers across new, used, and service
departments.
Ad Exchanges
DealerPromote integrates with 90% of ad exchanges and media
publishers, giving you more chances to attract customers—before
your competitors do 😉
Br-AI-ny Targeting and Premium Automotive and Behavioral Media Capabilities
As marketers, our goal is to get the right message to the right audience at the right time. DealerPromote.com Media Services and capabilities offer a full suite of customer
targeting advertising intelligence software to maximize
your chances of conversion.
Leading Transparency.
The Four Pillars Of Your Media Dollar$
Advanced Reporting that Tracks Performance
At the core, DealerPromote.com provides analytics visualization services for dealerships under our DealerAId Analytics and Visualization Platform.
Your whole dealership’s activity is now only one click away.
The advertisement platform tracks and reports shopper engagement, demonstrating intent and audience quality.
The platform uses this engagement data in its daily analysis of your inventory and shoppers to understand the shopping journey and adjust
the advertisement spend more effectively.
The result is a system that always advertises the right vehicles at the right time—helping you to avoid losing sales opportunities, maximizing
your marketing budget, and helping you produce the best impact on your market .
Summary: How To Sell More Cars The Br-AI-ny℠ Way
- Your dealership CRM data is waiting to be used.
- No matter how you slice it, a car with no vehicle detail views will not be sold through online traffic.
- 60% of car shoppers start their purchase journey without knowing what car they want. They have a need but not a car in mind.
- Consumers are searching for answers. Respond in these micro-moments of the buying cycle and shape car buyers' decisions.
- DealerPromote.com uses the power of AI, your inventory, and your CRM data to sell more cars.
We do this by targeting the right ads at the right time.
- Your profits decrease with a race-to-the-bottom approach to vehicle pricing. This results from your aging inventory, underpromoted cars, and the fact that no analysis had ever been done to determine how your inventory performs in the digital ecosystem. The good news? We can fix it!
- Quick and easy. Fully automated. Reduce time from marketing to sale. Simply focus on results.
- With the Br-AI-ny DealerPromote Ecosystem, you can now promote your inventory based on the demand in your market.
The result?
Achieve your inventory goals with an AI system and media buying
strategy that matches buyer expectations from your inventory and brand.
