March 16, 2022
Automotive marketing firm offers dealerships up to 3860% ROI through brilliant direct mail and Connected TV advertising
Wilmington, DE. DealerPromote, a cutting edge marketing firm with a special emphasis on serving the new and used car dealership space, is providing its clients with a massive boost in ROI through M-AI-le, an innovative direct mailing service powered by sophisticated AI marketing and database systems. How M-AI-le works is by matching the consumer profiles of targeted mailers supported by Connected TV Ads, Social, and Programmtic advertising. As the service has gained traction among dealerships across the nation, it has become known as the perfect blend of CRM data, media buying, and cutting-edge AI. The result is highly efficient ad spending, dramatically improved sales, and very happy customers. For some of Dealer Promotes clients, the ROI can reach as high as 3860%.
By leveraging their unparalleled automotive and digital customer data, M-AI-le can target and distribute ads across multiple channels and ad formats. This tactic involves leveraging CRM mailer data, prospecting look-alike and new customers, and studying their interactions and engagements. From there, Dealer Promote custom tailors a campaign design, maps a timeline for launch and sequence, and begins aggregating reporting as results come in. It is an ideal approach for dealerships looking to dramatically boost sales by engaging customers in a fully comprehensive way and will help earn their confidence as they make the decision to purchase a vehicle.
For as long as direct mailing campaigns have existed, and in spite of the prevalence of digital advertising, direct mail is still a highly effective marketing strategy.
In fact, these campaigns are generally at least five times more effective than email marketing, and stands out uniquely in the minds of their audience. While email and digital ads have a lifespan of typically just a few seconds, direct mail pieces are usually kept for at least a few minutes up to at least two weeks, and spur conversations at home among those doing the buying.
Coupling the effectiveness of direct mail with online shopping behavior makes perfect sense for dealerships to take advantage of, and those who do are not disappointed with the results.
Pricing for M-AI-le is scalable as with all of Dealer Promote’s products and services, starting at $0.33 per piece or $0.87 per piece depending on the needs and objective of the client. The pricing structure is based on the number of records targeted and digital identifies Dealer Promote successfully matches.
Those interested in learning more about Dealer Promote and the other products and services it provides, should visit the official company website at https://dealerpromote.com/ or contact them here.