March 15, 2022
AI-based Platform Empowers Car Dealerships to Meet Needs of 21st Century Consumers
Getting the attention of automotive consumers has never been more challenging, but one Delaware-based marketing firm has become synonymous with cutting-edge multi-channel solutions for dealerships who are eager to win the hearts and minds of curious car shoppers.
DealerPromote, which is headquartered in Wilmington, is a Dealership Marketing Agency that provides used and new car dealerships with fully comprehensive marketing and sales solutions for attracting buyers, connecting them with the right vehicle, and increasing sales volumes across every category. The company’s suite of services for dealerships includes PPC ads, social media engagement, content marketing, reporting, creative design, SEO management, and much more.
Dealer Promote’s is gaining momentum in the new and used car spaces at a time when 95% of automotive buyers are using the internet as their primary tool for car shopping
Unlike buyers of the past, today’s car shoppers are generally much more well-informed by the time they arrive at the dealership. Leveraging this fact, Dealer Promote partners with dealerships to provide extremely specific, relevant, and cutting-edge information on what questions shoppers are asking online, what models they are most interested in, and what price points are most likely to get their attention. This allows dealerships to pivot their marketing, inventory, and sales strategies to meet the consumer’s demands quickly and accurately, and with fantastic results.
Behind Dealer Promote’s impressively-designed AI and algorithms is a multi-tiered approach powered by three separate flagship products and services that dealers have at their disposal. Br-AI-ny is one of their ad-based products which matches in-market customers with available vehicles in the dealership’s inventory.
Another popular product Dealer Promote offers is Retina, a comprehensive dashboard that provides a wealth of reporting and insights at the dealership’s fingertips. And lastly, M-AI-le, a smart direct mail and digital marketing service that is uniquely tailored to any target audience the dealership needs to reach.
“For a long time, we didn't do much, if any ‘digital’ advertising. We had always stuck to traditional forms like radio, TV and mail” B. Andersen, GM at Springfield Mitsubishi and Volkswagen of Springfield, says.
“DealerPromote took us into the modern day of advertising! DealerPromote is a great way to ease into digital advertising. They are able to move at a pace you are comfortable with while providing data points throughout the process. You can tangibly see the increased website traffic as well as specialized landing pages, social media reach, retargeting and many other ways to reach customers over and over again. This continual marketing to customers in tandem with our already successful traditional advertising really tightens the ‘net,’ allowing us to catch as many customers as possible. DealerPromote also deeply cares about the success of their clients and treats each client like they actually work at the dealership. Our success is their success.”
Those interested in learning more about the company should visit the official website at https://dealerpromote.com/ or contact them here.