March 16, 2022
Automotive-Focused Marketing Firm Offers Innovative AI-Powered, Ad-Based Solution for New and Used Markets
Wilmington, DE. Dealer Promote, a marketing firm specializing in solutions for the new and used vehicle spaces, has launched a powerful ad-based product for dealerships looking to boost sales, stay on top of market trends, and above all build a bigger, happier customer base. The product, known as Br-AI-ny, represents a cutting-edge shift in how dealerships are reaching buyers with data-powered advertising tools.
By leveraging the AI-powered functions, Br-AI-ny can quickly analyze these shopper’s buying preferences and use the insights gained to match them with vehicles listed within the dealers own unique catalogs. Better yet, Br-AI-ny allows dealers to tap into vast pre-existing audiences curated by companies such as Factual, Experian, and Oracle, and promote their inventory across numerous channels like Google, Programmatic, Facebook, and Connected TV.
By enriching the customer-interaction experience, sales and marketing staff can understand how their vehicles are performing and pivot their inventories and marketing to connect with the right buyers.
This helps move vehicles off the lot that would otherwise be stuck there simply from a missed connection.
Br-AI-ny allows dealerships to better meet the needs of Information Age buyers, who are generally conducting a heavy amount of research online about vehicles they are interested in. Before they even arrive on the lot, car shoppers today are typically well-informed about what vehicle is best for their needs and what their budget is. Current data suggests shoppers are conducting most of their research from a mobile device, are searching with Google and YouTube, and interact with dozens of dealers over a period of a few months during their shopping experience and before finally making a decision on what to purchase.
Since its launch, Br-AI-Ny has already had a major positive impact on dealerships throughout the nation.
“For a long time, we didn’t do much, if any ‘digital’ advertising. We had always stuck to traditional forms like radio, TV and mail” B. Andersen, GM at Springfield Mitsubishi and Volkswagen of Springfield, says.
“DealerPromote took us into the modern day of advertising! DealerPromote is a great way to ease into digital advertising. They are able to move at a pace you are comfortable with while providing data points throughout the process. You can tangibly see the increased website traffic as well as specialized landing pages, social media reach, retargeting and many other ways to reach customers over and over again”.
“This continual marketing to customers in tandem with our already successful traditional advertising really tightens the ‘net,’ allowing us to catch as many customers as possible. DealerPromote also deeply cares about the success of their clients and treats each client like they actually work at the dealership. Our success is their success.”
Pricing for Br-AI-ny is also another appealing factor for the product, structured around the number of VINs the dealership wishes to promote through the multiple channels it reaches.
Those interested in learning more about Dealer Promote and the other products and services it provides, should visit the official company website at https://dealerpromote.com/ or contact them here.